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Privacy Policy


Alpha Lotto Limited, trading as ALPHA LOTTO (“we”; “us”), is committed to protecting and respecting your privacy. This Privacy Policy (“policy”) forms part of and is incorporated by reference into ALPHA LOTTO’s standard Terms and Conditions. This policy governs the data which we collect from users and other third parties in the course of our business and the way in which we protect and process such information.

Please read this policy carefully to understand how we will treat your personal data.

Information we may collect from you

We may collect the following types of information:

  • Information you provide – When you sign up for access to Lottery’s online resources (including any customer applications), download documents or complete online forms, we may ask you for certain personal information. The only personally identifiable information that we keep is the information that you provide to us. You may be asked to provide the following personal information: Name, company name, title, function, e-mail address, address, and certain demographic information.

    Cookies – A cookie is a piece of data stored on a user’s computer that is tied to information about the user. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some LOTTERY features and services may not function properly if your cookies are disabled. We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, to understand the effectiveness of advertising campaigns on platforms like Facebook and 3rd party websites, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. We also share information about your use of our site with our trusted social media, advertising and analytics partners.

    Links to other websites: Our website offers links to many third party websites. We are not responsible for the accuracy or efficacy of the information or data policies or procedures of these third parties. If you access these sites using the links provided on our website, you should satisfy yourself as to the relevant data policies in effect on these sites.

    We protect your data by: Offering you a secure transmission method to send us personal or company information. Implementing security policies and technical measures to protect data from:

    • Unauthorised access;
    • Improper use or disclosure;
    • Unauthorised modification; and
    • Unlawful destruction or accidental loss.

    Uses made of your information and your consent to process the data

We use the information collected about you for the following purposes:

  • To ensure the products and services you have chosen are delivered to you in the most effective way, and to assist with the performance of our internal contract, accounting and administrative functions.

    To carry out our obligations arising from any contracts entered into between you and us.

    To report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.

    To assist us in developing new and improved products as indicated by user practice and preferences, based on our analysis of patterns of site usage.

    To provide you with details of changes to our products or of other product offerings which we believe may be of interest to you from ALPHA LOTTO. We will not share your data with third parties for marketing purposes unless we have procured your express consent to do so.

Disclosure of your information

We may disclose your personal information where applicable to third parties in the following circumstances:

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

  2. If we or substantially all of our assets are acquired by a third party, in which case personal data held about our customers will be one of the transferred assets

  3. If we are under a duty to disclose or share your personal data to comply with any legal obligation.

  4. To enforce or apply our Terms and Conditions and other agreements.

  5. If it is required to do so to deliver our services. We sometimes outsource certain functions of our business to service providers: some of these service providers may use cloud-based systems: in that case, your personal data would be hosted on their servers, but under our direction and control.

  6. To protect the rights, property or safety of Alpha Lotto, our customers or others.

  7. Where we have received your permission for us to do so.

  8. Any company within the Alpha Lotto Group (including to its employees and sub-contractors) which assists us in providing the Services or which otherwise has a need to know such information;

  9. Any third party which assists us in providing the Services, including (but not limited to) payment processors, providers of marketing services.

  10. Any third party which can assist us in verifying the accuracy of your Personal Information, including financial institutions and credit reference agencies (a record of the search may be retained by such third party), identity verification entities.

  11. Any third party which assists us in monitoring use of the Services, including the detection and prevention of fraud and collusion in order to comply with any applicable law, regulation, legal process or government request;

  12. Any contractors or other advisers auditing any of our business processes or who have the need to access such information for the purpose of advising us;

  13. Any law enforcement body which may have any reasonable requirement to access your Personal Information;

  14. Any regulatory body or authorised entity which may have any reasonable requirement to access your Personal Information; and

  15. Any potential purchaser of International Multi Media Entertainments Limited or any investors in it or in any company within our Group (including in the event of insolvency).

You have a right to have your personal data erased and to prevent processing in specific circumstances. If at any time you wish us to stop processing your Personal Information for the above purposes, then you must contact us and we will take the appropriate steps to stop doing so. Please note that this may mean that your Account will be closed. You may contact us by sending an email to info@alphalotto.net

Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and on our website. Please check this page occasionally to ensure you are happy with any changes.